A new approach for using Data to drive business
Today's technology is rapidly changing our lives and influencing how we interact with brands, as well with each other. The digitization of everything, particularly the widespread use of mobile and sensor data, has significantly increased user expectations. This rapid adoption of newer technologies - mobile, digital goods, video, audio, IoT and an app-driven culture - has resulted in new ways to engage customers wiht improved products and services. At the heart of this transformation is how organizations use data to drive competitive advantage.